Hollywood leading lady and star of Iron Man 2 and soon to be Iron Man 3, Scarlett Johansson has joined forces with leading active lifestyle brand, Neff Headwear to help raise money for City of Hope-one of the nationÃ¢â‚¬â„¢s leading cancer research, treatment and education centers. In the project, Ã¢â‚¬Å“Neff Hope,Ã¢â‚¬Â ScarJo co-designed a line of Neff beanies that are made from 100% organic cotton (a first for Neff) that will be sold exclusively at Zappos.
For every Scarlett Beanie purchased, Neff will donate one beanie to a City of Hope patient/survivor (up to 5,000 beanies). Thereafter, 10% from the sale of each Scarlett Beanie will be donated to City of Hope, up to $20,000 while supplies last.
Ã¢â‚¬Å“I helped create this Neff Beanie with the hope that every purchase might make a cancer patient feel a bit more comfortable during his/her treatments,Ã¢â‚¬Â explained Scarlett, Ã¢â‚¬Å“and look cool and be cozy all the while. The beanies are eco friendly too, so they're as nice to the earth as they are to the person wearing them,Ã¢â‚¬Â says Johansson.
Ã¢â‚¬Å“As Neff has grown internationally, we have had the opportunity to work with incredible people all over the world, but never directly with such an important organization like City of Hope,Ã¢â‚¬Â said Shaun Neff, Founder of Neff Headwear. Ã¢â‚¬Å“By adding Scarlett JohanssonÃ¢â‚¬â„¢s passion and lending her name and creativity to this partnership, we are able to introduce two beanies that weÃ¢â‚¬â„¢re confident the patients will find cozy and comfortable while they undergo treatment.
Buy a "Scarlett Beanie" here: http://www.zappos.com/neff-scarlett-beanie