Neff Teams up with Scarlett Johansson to Launch "Neff Hope" Exclusively at Zappos.com
Active Lifestyle Brand Partners with Johansson and City of Hope to introduce Limited Edition Beanies that Support the Fight Against Cancer
New York, NY (November 15, 2011)
More than a million people will be diagnosed with cancer this year. In an effort to help make a difference, Neff, a leading active lifestyle brand, announced today that they are partnering with actress Scarlett Johansson to raise money for City of Hope- one of the nation's leading cancer research, treatment and education centers - in a project called, "Neff Hope". The initiative has a simple mission: to raise awareness and funds for cancer research.
For every Scarlett Beanie purchased, Neff will donate one beanie to a City of Hope patient/survivor (up to 5,000 beanies). Thereafter, 10% from the sale of each Scarlett Beanie will be donated to City of Hope, up to $20,000 while supplies last.

To raise awareness for the program and engage Neff's youth target, Neff collaborated with Johansson to co-design each of the two Hope beanies, which are available in a black or light tan natural knit design. "Conscious consumerism is definitely something I believe in, and Neff's platform for giving back seemed like a perfect fit. I helped create this Neff Beanie with the hope that every purchase might make a cancer patient feel a bit more comfortable during his/her treatments and look cool and be cozy all the while. The beanies are eco friendly too, so they're as nice to the earth as they are to the person wearing them," says Johansson.

"As Neff has grown internationally, we have had the opportunity to work with incredible people all over the world, but never directly with such an important organization like City of Hope," said Shaun Neff, Founder of Neff Headwear. "By adding Scarlett Johansson's passion and lending her name and creativity to this partnership, we are able to introduce two beanies that we're confident the patients will find cozy and comfortable while they undergo treatment. It's the least we can do to help them during these times."
Available November 15th, 2011, the Neff Hope beanies will be sold exclusively on Zappos.com for $24.99 each. "Supporting cancer research is one of the main pillars of charitable involvement at Zappos.com; we are thrilled to collaborate with Neff, Scarlett Johansson and City of Hope to help patients who are facing cancer," states Michelle Thomas, Senior Brand Marketing Manager. "These exlusive beanies are not only soft and cozy, but working together like this makes major strides in eradicating a disease that affects so many peoples' lives every day."

"City of Hope is at the forefront of research to ensure that people with cancer receive the best possible treatment," said Steve Martin, Vice President of Marketing for City of Hope. "The support of a popular brand like Neff and a leading actress like Scarlett Johansson will help our researchers in their drive to discover new and improved treatments. The Scarlett Beanie is a wonderful opportunity to raise funds for life-saving research - as well as to raise cancer awareness among active young people around the world."
For additional information please visit www.neffheadwear.com
For media inquiries contact: Leland Drummond/ Azione PR / Leland@azionepr.com
Katie Kornfield/ City Of Hope/ Kkornfield@coh.org

About Neff: Launched in 2002 by Shaun Neff in Southern California, NEFF HEADWEAR was the first authentic core snow and skate headwear company in the world. Today, Neff is supported by some of the biggest active sports athletes in the world as well as key personalities across the globe. Neff is currently located in Ventura, California and is internationally sold in major action sports retail stores. Neff is all about having fun and bringing new vibes to the world. "We are like a gumball machine; spitting out endless flavors for the world to consume," stated Shaun Neff when asked to describe Neff Headwear. Neff has huge plans for the future and will continue to focus on the core roots of the brand meaning, HEADWEAR, which has always been and will continue to be the focus in spreading the Neff love.
About Zappos.com: Established in 1999, Zappos.com has quickly become a leader in online clothing and shoe sales by striving to provide shoppers with the best possible service and selection, with gross merchandise sales exceeding $1 billion annually. Zappos.com currently stocks millions of products from over 1000 clothing and shoe brands. Zappos.com was recognized in 2009 and 2010 by FORTUNE MAGAZINE as one of the "100 BEST COMPANIES TO WORK FOR". Zappos.com is proud to be named a J.D. Power 2011 Customer Service Champion and is only one of 40 companies so named in the U.S. In 2010, Zappos.com was awarded the STELLAService seal for outstanding customer service, an elite ranking given to top-rated retailers on the Web. More information about the company's customer service philosophy, unique company culture, and job openings can be found at http://about.zappos.com More information about the Zappos Insights business membership program can be found at http://www.zapposinsights.com
About City of Hope: City of Hope is a leading research, treatment and education center for cancer, diabetes and other life-threatening diseases. Designated as a comprehensive cancer center, the highest honor bestowed by the National Cancer Institute, and a founding member of the National Comprehensive Cancer Network, City of Hope's research and treatment protocols advance care throughout the nation. City of Hope is located in Duarte, Calif., just northeast of Los Angeles, and is ranked as one of "America's Best Hospitals" in cancer by U.S.News & World Report. Founded in 1913, City of Hope is a pioneer in the fields of bone marrow transplantation and genetics. For more information, visit www.cityofhope.org or follow City of Hope on facebook, twitter, youtube or flickr.